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FMCG trade grew 9.4% in January-March quarter: Nielsen – Occasions of India


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NEW DELHI: The fast paced shopper items (FMCG) trade in India constructed a powerful momentum rising at 9.4% within the January-March quarter earlier than the second wave of Covid-19 infections hit the nation.
Gross sales of soaps and shampoos grew 7.3% within the earlier quarter (October-December ’20) over the identical interval of 2019. The trade rode on a consumption-led development and worth development due worth hikes of staples, confirmed information from Nielsen.
Rural and semi-urban markets continued their sturdy efficiency rising at 14.6% in the course of the quarter, whereas metros that had been lagging, registered a optimistic development of two.2% after two quarters.
“The recovery in the growth of the FMCG industry seen in the last quarter strengthened further in January-March quarter,” stated Diptanshu Ray, NielsenIQ South Asia Lead. “This is backed up by staples, essential non-foods and indulgence categories.”
The start of the second quarter could carry some new dimensions, because the scenario is dynamic throughout the nation, stated Ray. An anticipated good monsoon, nevertheless, could preserve rural sentiments buoyant.
FMCG gross sales development from conventional commerce channels jumped to 11% in the course of the quarter up from 8% within the December quarter, whereas the height that e-commerce witnessed within the unlock quarter (July-August ’20) tapered off to settle into a brand new regular. However the channel will proceed to stay dynamic with lockdowns resurfacing, stated Nielsen.
Consumption development for each meals and non meals within the remained uniform. Whereas meals basket obtained a lift from pricing uptick, primarily in staples classes akin to edible oils and packaged tea, gross sales of non staples together with biscuits, espresso, cheese and ketchup grew resulting from elevated in-home consumption. However, non-food classes witnessed a dip in common pricing resulting from elevated contribution of bigger packs.

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