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World TWS Market to Develop 33 % in 2021, Apple to Lead: Counterpoint

World really wi-fi (TWS) earbuds market will develop 33 p.c year-on-year in 2021 and attain 310 million models, in line with market analysis agency Counterpoint. The agency stated that the proportion of gross sales of the low- to mid-end fashions has elevated quicker than anticipated as a result of financial downturn and associated uncertainties. That development has additionally influenced the market efficiency of high-end manufacturers. Nevertheless, corporations together with Apple, Xiaomi, and Samsung led the market in 2020, and are anticipated to retain their management positions this 12 months. The development of working and learning from dwelling owing to the COVID-19 pandemic can be prone to play a significant position within the section’s development in 2021.

Counterpoint in its World Hearables (TWS) Market Forecast, 2021-2023 report, has predicted a substantial development within the world TWS earbuds market in 2021. Apple will keep its management by promoting round 84 million models of its AirPods, although it’s going to lose its share by 4 p.c from 2020, in line with the report. And Xiaomi and Samsung are forecast to retain their 9 and 7 p.c market share, respectively.

The market of TWS earbuds will make aggressive strikes within the fourth quarter of 2021 across the time when Apple and different manufacturers are anticipated to launch their new merchandise, the report stated.

“Most anticipated is a new release from Apple, its first in two years. We expect it to be one of the biggest drivers of TWS market growth from Q4 2021 to the next year,” stated Liz Lee, a senior analysis analyst at Counterpoint.

Apple is predicted to proceed its management within the TWS earbuds market globally in 2021
Photograph Credit score: Counterpoint


Though Apple is anticipated to proceed its management, the analysis agency predicts that there can be excessive development of the low- to mid-end section, which can proceed by way of the 12 months. The development will, nevertheless, steadily shift to the mid- to high-price section sooner or later, Lee stated.

“Most premium brands will add advanced features and various functions to their new models and create high value addition in the long term. Meanwhile, low- to mid-priced brands will further enhance price competitiveness to compete for market share,” she added.

In 2020, Counterpoint famous that the market of TWS earbuds grew 78 p.c year-on-year and barely exceeded the preliminary annual estimate for the 12 months to succeed in 233 million models. Nevertheless, low- and mid-price section merchandise have been stated to be the expansion drivers in 2020.

We dive into all issues Apple — iPad Professional, iMac, Apple TV 4K, and AirTag — this week on Orbital, the Devices 360 podcast. Orbital is accessible on Apple Podcasts, Google Podcasts, Spotify, and wherever you get your podcasts.

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