How To Boost Your Work-Life With These Content Marketing Tools | by Alexander Boswell | Better Marketing | Jan, 2021
If you’re getting into content marketing, listen up
Let’s start this off with a quick list of what content marketing is, and is not — just so we’re on the same page. If you’re a business selling a product or service, content marketing is:
- Educational in nature
- Answers questions people are asking in your industry
- About your audience, not your brand
Content marketing is not:
- Promotional material
- A sales pitch
Don’t get me wrong, your content should be about your industry and inevitably you will need to mention your brand — otherwise, what are you creating it for? However, your brand shouldn’t be the sole focus, it’s what the audience wants to know and then how your product/service can help them.
Side note: If your website/blog is your business and you’re affiliate marketing or selling ad space, then your primary goal is likely more traffic rather than customer acquisition. Therefore, content marketing would have a slightly different function, but the core elements remain the same.
With that being said, what does a working content marketer actually do?
The simplest description would be creating material designed to “answer specific questions people have and provide them with something they can’t get somewhere else.”
The material can range across articles/blog posts, white papers, webinars, videos, newsletters, eBooks, quizzes, etc. Oftentimes, you’ll find content marketers will specialize in one or a few areas. Since I’m more in the blogging/writing camp, and so are the other content marketers I know, I’ll be focusing on the tools we use.
Of course, even if you seemingly have one job (like writing a blog post), there are quite a few tasks attached to the job for a professional content marketer. I’ve broken down this list of tools into different sections based on the type of task they perform for the job.
For paid/premium tools, I’ve listed underneath some free alternatives that you could use in their place — I wrote about some of them in more detail recently in 7 (Really) Free SEO Tools You Can Use Today if you want more in-depth information.