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Kings XI Punjab to be renamed Punjab Kings


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The concept behind the change is to “add a fresh look and fresh feel,” co-owner says

The Kings XI Punjab will now be known as Punjab Kings. The concept behind the change is to “add a fresh look and fresh feel,” Mohit Burman, one of many co-owners of the franchise, mentioned.

In line with Burman, the franchise, which additionally has Ness Wadia, Preity Zinta and Karn Paul as the opposite house owners, may also unveil a brand new emblem on Wednesday as a part of its rebranding technique. Burman, who’s vice-chairman at Dabur India Pvt. Ltd, mentioned the plan to rename the workforce had been within the works for at the least a 12 months.

Burman mentioned that the franchise determined to alter the title following not simply in-house suggestions but additionally from followers. “We put it to research, both with fans and with closed groups and have finally arrived at the new name,” Burman advised ESPNcricinfo. “The idea behind the new name is to add a fresh look and a fresh feel to the franchise. As with any product/service, everything has its own life cycle and we believe given the changing ethos and the audience taste we thought it was apt for the brand to go through a complete new refresh.”



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