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Kulfi Magnificence’s Lengthy-Awaited Kajal Liners Are a Celebration of South Asian Tradition


Founder Priyanka Ganjoo (left) and 5 Kulfi Kajal Eyeliners in shades Nazar No Extra, Tiger Queen, Purply Pataka, Cheeky Chiku, and Tiger Queen lined up (proper)

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In fact, a model’s story is not full with out the precise merchandise. Meet Kulfi’s first product launch of many: 5 Underlined Kajal Eyeliners rigorously curated to counterpoint South Asian pores and skin tones. (Observe: Regardless of its official identify, “kajal eyeliner” is as redundant as saying “chai tea” or “naan bread,” Ganjoo says. Kajal merely is eyeliner, however the latter was added “to be on the safe side from a regulatory standpoint,” she provides.) 

In reality, “kajal is actually very integral to South Asian culture,” Ganjoo says. “Grandmas used to make them in the kitchen by burning [vitamin E-rich] almonds and mixing it with ghee or castor oils to create a thick, creamy paste — but no one has really reinvented them for our generation.” She spent a few yr perfecting the formulation, as kajal “needs to be a very creamy formula and very pigmented with high opacity.” Kulfi’s model attracts from the normal formulation, combining aloe vera extract, safflower seed oil, and a vitamin E advanced, to assist the initially creamy formulation set to wealthy washes of pigments. That is to say it is simply smudgeable to your traditional smoky eyes however does not budge as soon as it dries down. 

Of the 5 shades within the debut lineup — Nazar No Extra (true black), Rain Examine (wealthy brown), Cheeky Chiku (electrical blue), Tiger Queen (terracotta), and Purply Pataka (mauve) — Ganjoo factors out the final two, specifically, are “great neutrals for our skin tones and undertones.” Even black can appear gray on tan and deep pores and skin tones, she notes, which is why Ganjoo formulated Nazar No Extra to be extra “warm-toned and highly-pigmented” for seen definition. 

“Nazar No More,” by the best way, can also be Kulfi’s tagline for the gathering, which facilities round redefining magnificence by yourself phrases — relatively than by the angle or gaze of different folks. For these unfamiliar, “nazar” is a reference to the evil eye. In India, infants even have a black kajal drawn on them in an effort to keep at bay the nazar, Ganjoo says. 

“I didn’t grow up feeling beautiful,” Ganjoo shares. “The fact that so many other South Asians feel exactly the same way just blows my mind, so that’s become the bigger mission for me [with Kulfi].” This “emotional gap,” as she eloquently places it, is what the budding entrepreneur is obsessed with bridging. For instance, when the fact present Indian Matchmaking premiered on Netflix, Ganjoo instructed Attract: “The common takeaway was that while the show does offer much needed South Asian representation, it exposes damaging societal standards that South Asians don’t often recognize or speak up against.” 



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