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Maybelline New York Simply Hit a Main Milestone With This Ok-Pop Group


In case you’ve by no means gotten an ITZY track caught in your head, you are about to. Maybelline New York simply introduced the Ok-pop group as its latest international spokesmodel, so ITZY is actually about to be in all places. Yeji, Lia, Ryujin, Chaeryeong, and Yuna aren’t solely the primary Ok-pop stars to symbolize Maybelline, however additionally they make up the primary musical group to ever achieve this, consider it or not. With this historic milestone of their profession, they be part of the likes of Gigi Hadid and Storm Reid because the faces of the model. May you think about all seven of them in a single photograph? The thought is an excessive amount of for our brains to deal with. 

Since debuting in 2019, ITZY has persistently introduced enjoyable, daring liner and playful, glittery eye make-up seems to be to their performances and music movies, so this announcement solely barely stunned us. Again in January, Lia instructed Attract, “A big part of performance is, of course, the dancing and facial expressions, but the styling is also a very big part because it gives the vibe of the song.” Ryujin even revealed she loves experimenting with make-up when she’s bored at house, sweeping brilliant blushes throughout her cheeks. Evidently, this partnership is mainly kismet. 

Maybelline New York

“I have been watching ITZY’s inspiring rise and was drawn to how dynamic they are both as a group and individuals,” Maybelline New York’s international model president, Trisha Ayyagari, shared in an announcement. “ITZY champions self-love, individuality, and self-expression to their fans and global community.” We could not agree extra. Simply listen to “WANNABE,” and you may perceive why this information simply is sensible. 

ITZY will likely be kicking off their new gig by lending their faces to Maybelline’s Better of Magnificence Award-winning Hyper Simple Liner, Ultimatte Lipstick, and SuperStay Foundations campaigns in Asia this spring, and we will not wait to see what daring seems to be they bring about to the campaigns. Our fingers are additionally crossed for a particular ITZY x Maybelline assortment, simply as Gigi Hadid as soon as graced us with. 

Maybelline New York Hyper Simple Liquid Eyeliner


Learn extra about the fantastic thing about Ok-pop:


Now, watch Ok-pop stars attempt issues they’ve by no means finished earlier than: 

Comply with Devon Abelman on Twitter and Instagram.



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