Secondhand Denim Platforms
Madewell Ceaselessly makes probably the most of ThredUp’s resale-as-a-service and it is a spot the place buyers can discover pre-loved ladies’s denims. The newly launched platform already has hundreds of merchandise up on the market, starting from $35 to $50.
When clients convey any model of pre-worn denims right into a Madewell retailer, they’ll earn $20 to place towards a full-priced pair of Madewell denims. The pre-loved pair of denims are despatched to ThredUp for sorting, in order that any unsellable items may be processed by way of denim recycling packages like Cotton’s Blue Denims Go Inexperienced program.
With this new platform, Madewell is on a mission to gather 1,000,000 pairs of denim by 2023—it is a objective that doubles the quantity it has collected up to now six years by way of its earlier trade-in system.