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Sephora Simply Launched Make-up Luggage with Brother Vellies Designer Aurora James


Discovering a make-up bag that doubles as a designer clutch will not be a precedence relating to organizing your merchandise. However whether or not you carry a minimalist five-step routine or each pink lipstick identified to mankind, investing in a make-up bag that’s each stylish and practical will immediately improve your life. Magnificence big Sephora has simply joined forces with style model Brother Vellies—designed and based by Aurora James—to launch a limited-edition assortment of make-up baggage you will need the world to see.

The gathering contains three designs, some which take inspiration from Brother Vellies’ artisan fashion and worldly designs like Doodle Bag: a saddle pouch illustrated with Brother Vellies’ signature doodle graphic design featured on the model’s standard cowboy boot. Additionally featured within the assortment is a 3-in-1 PVC sq. bag that has two small pouches inside, one a fake alligator brown and the opposite a cheetah print. The very best half? The baggage gained’t break the financial institution with every bag below $50.

“Over two years in the making, we are thrilled to finally share these bags with the world,” says James. “We could not imagine partnering with any brand but Sephora on this collaboration.”

The partnership between Sephora and Brother Vellies goes past the designer bag assortment. The wonder retailer took the 15 percent pledge, which was based and pioneered by the Brother Vellies designer, committing at the very least 15 % of shelf area to Black-owned manufacturers.

“We are so proud of their efforts to bring more diversity to their shelves,” provides James. “This coupled with Brother Vellies’ goal of keeping artisan design practices and techniques alive, is the type of energy that we continue to support.”

James has additionally been signed as a model companion for Sephora’s new cohort, the 2021 Speed up program, which uniquely options solely BIPOC manufacturers.

“We’ve long admired both the Brother Vellies brand and all that Aurora herself has done to advance diversity and inclusion in retail and beyond,” says Brooke Banwart, the vice chairman and common supervisor of Sephora Assortment North America. “With the launch of this collaboration, we’re thrilled to be able to make Brother Vellies accessories available to all Sephora shoppers, continuing to deliver on our promise of high-quality goods at an affordable price point.”

The limited-edition Sephora x Brother Vellies assortment ranges from $30 to $48 and is out there to buy starting February 12 at Sephora and Sephora.com. SHOP

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