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‘We want to be better than Clubhouse’: Leher audio-video chat app CEO


“The next decade is going to be the decade of mobile, where a new social network will be born around audio and video, and this social network will be around conversations and not broadcast.” Vikas Malpani has the proper pitch for his Leher app, being touted as a substitute for the invite-only audio-chat app Clubhouse.

Malpani, who co-founded Leher in 2018 — says there’s a notion that Indians are usually not good at constructing international merchandise and it’s time to alter that. “We believe we have a good chance of uniting the ecosystem and bringing people here for conversation,” Malpani tells indianexpress.com in an interview.

Whereas everyone seems to be now speaking concerning the Leher app and the idea of a social community based mostly on audio-video chat, Malpani says he at all times needed to construct a social community for the brand new period. Fb would be the world’s hottest social community, however over time it has began to appear to be a “self-expression” platform and its reputation has taken a success.

Leher app, Leher app Clubhouse, Leher app cofounder, what is Leher app, Leher app Android, Vikas Malpani Leher app, social network Not like Clubhouse, which is an audio-only chat app, Leher is an audio-video platform.

Malpani thinks of Leher as a social community that builds a dialog. “A social network is built on a basic human belief and it’s the hardest thing to build, because the daily needs are not transactional needs rather human needs,” he provides. The present social networks, Malpani feels, have gotten platforms to devour content material and never provoke a dialog and thus individuals are getting extra alienated.

“I was supposed to just be updated on what’s happening in my friend’s life. It was never about conversations in the first place, but there are conversations happening.”

Leher demystifies the social community we all know. “We wanted to build a place where you could come and have great discussions around topics of your interest with people who are also interested in the same thing and get various perspectives,” Malpani explains.

Not like Clubhouse, which is an audio-only chat app, Leher is an audio-video platform the place customers can pay attention in to conversations, interviews, and discussions between like minded folks on varied subjects. It’s an open platform and inside the platform, there are golf equipment which might be invite-only. Some golf equipment are run by folks with extra exclusivity and a few of these golf equipment let folks take part through request. In a means, there are parts of Zoom, podcasting, and houseparty; that makes Leher a novel platform.

“What do you need when you are feeling lonely? You need human connection… you need to be heard… you need to be felt cared for and you want to belong to people who understand you. Audio and video can solve these very well,” he says.

Leher app, Leher app Clubhouse, Leher app cofounder, what is Leher app, Leher app Android, Vikas Malpani Leher app, social networkLeher app, Leher app Clubhouse, Leher app cofounder, what is Leher app, Leher app Android, Vikas Malpani Leher app, social network Malpani is the CEO of Leher (Picture credit score: Leher)

Malpani is conscious that Leher is being in comparison with the unique invitation-only social networking app Clubhouse, which has superstar customers like Elon Musk and Oprah Winfrey. He, nonetheless, dismisses the notion {that a} Made-in-India app like Leher ought to be categorised as a “desi” various to Clubhouse. “We want to be better than Clubhouse,” he says, including that “we want to build a product which is competitive at a global stage.”

He lists the differentiators with Clubhouse: “We are fundamentally richer and we offer more options to users. We’re already on iOS and Android and we have audio and video features built-in. We have clubs which are moderated by the users and rooms which are self-moderated, so anyone could actually jump in and have a conversation.”

The recognition of Leher has soared previously six months. There are over 150,000 downloads throughout Android and iOS and the obtain numbers have doubled previously week or so. Malpani, nonetheless, did admit that the thrill round Leher was restricted six months again however now much more individuals are conscious of the platform and what it provides.

The concept Leher is an audio-video chat social community the place you take heed to conversations and take part makes it totally different from in style social platforms like Fb and Twitter. That pitch is what makes younger professionals, with comparable mindset and imaginative and prescient, soar on to Leher. “They are professionals… they want to build a network around that. They are the ones who have a lot of things to share,” he stated.



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