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Willow Smith’s Onitsuka Tiger Partnership Presents A Colourful Patchwork Of Athleisure And Pop Artwork


Following the success of her first marketing campaign with Ontisuka Tiger this previous June, Willow Smith is again at it once more, blessing us along with her charming vitality of their Spring/Summer time 2021 marketing campaign. The basic Japanese model is wise to work with somebody like Willow, who so aptly embodies the Onitsuka Tiger perspective: a very trendy inventive spirit with old-soul depth. Her energy is placing, and the pop-arty athleisure appears solely to boost her easy magnetism.

The gathering itself is directly athletic and stylish, with sleek pops of coloration and considerate particulars that urge you to take a re-assessment. Andrea Pompilio, Onitsuka Tiger’s inventive director, cites Willow’s overflowing, important magnificence because the muse for the marketing campaign. This shines by way of in stand-out items just like the canary yellow maxi costume: a flowy, female piece punctuated by a sporty neckline. On the flip facet is a contemporary tackle the glossy black trench, made distinctive with the inclusion of Onitsuka Tiger’s iconic brand. There’s geometry within the designs, which is particularly manifested in an extended, turquoise coat emboldened with thrilling color-blocking. The cherry on prime is a layered black costume that feels so flirty, purposeful, and light-weight.

“We wanted to portray this collection in a dramatic way by incorporating yoga poses, which [Willow] happens to be good at,” Onitsuka Tiger’s crew mentioned in an official assertion. For those who observe her on Instagram, you’re most likely already conversant in the very fact — on prime of her many abilities — she will additionally contour her physique in positions reserved for probably the most skilled of yogis. The concept the clothes strikes with Willow and empowers her individuality finally leaves me with a way of hope.

The marketing campaign is proof that, on this enterprise, you’ll be able to concurrently respect heritage and break guidelines.

“There are no limits to the diversity of fashion,” the crew echoes. “Everyone can enjoy it in their own unique way, regardless of location, age, race, or gender.”



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